Case study

The Brunel Shopping Centre


The Brunel Shopping Centre

Not long ago, the management team at the shopping centre embarked on a total rebranding project, meaning they needed to implement new signage throughout. They also introduced a new food quarter, The Crossing, which too required new signage.

The shopping centre had three different contenders to choose between, but having previously worked with Pearce Signs, the General Manager of the centre highly recommended Pearce and so, they were contracted for the job.

One of the main issues the shopping centre faced was that they required many different types of signage, including Perspex variations as well as neon and illuminated, and it was vital to the centre that they worked with a company that could deliver what they needed.

The nature of the shopping centre also meant that many signs would need updating or changing in the future, and Pearce Signs were able to deliver a solution that allowed the shopping centre management team to see longevity in this working relationship.

Another one of the biggest problems the shopping centre faced was getting their customers to move around the different levels. They found that many customers tended to stay on one level without exploring the other floors. Pearce Signs targeted this problem and following the implementation of their new signage, the shopping centre have seen significantly more people head to the different floors, with many people visiting their new food hub too.

Jane Stewart, Deputy General Manager of The Brunel Shopping Centre said that it was absolutely vital that the signage company was flexible, creative and understanding, and Pearce Signs ticked all these boxes.

Jane went on to say: “Pearce Signs successfully helped us overcome our challenges with regards to signage. They don’t just take the brief and do the work, they come up with creative solutions and think outside the box. Nothing is too much trouble.”

Pearce Signs are delighted to have been able to work on such a fantastic project and are excited to continue to work alongside The Brunel Shopping Centre for the foreseeable future.

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